welcome to mobius theory

Apparel + Designs to Rekindle Awe & Wonder.

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WHAT IS MOBIUS THEORY?

Mobius Theory is a fashion and lifestyle brand developed as a reaction against disempowering cliches, toxic negativity, a growing ‘busyness’ culture, and people that just take life too seriously.

Mobius Theory is about prioritizing play, fun, and experimentation as much as work. We believe life as an adult is a strip of paper where our inner child coexists with our responsible, grown-up self. One side should not be sacrificed for the other. Everything we create has multiple meanings in order to maintain a balanced and eclectic life. We owe it to our health to see both sides of the strip at once.

illustrated logo of a daft cat on a white circle
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