welcome to mobius theory

Apparel + Designs to Rekindle Awe & Wonder.

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Mobius Theory is a fashion and lifestyle brand developed as a reaction against disempowering cliches, toxic negativity, a growing ‘busyness’ culture, and people that just take life too seriously.

Mobius Theory is about prioritizing play, fun, and experimentation as much as work. We believe life as an adult is a strip of paper where our inner child coexists with our responsible, grown-up self. One side should not be sacrificed for the other. Everything we create has multiple meanings in order to maintain a balanced and eclectic life. We owe it to our health to see both sides of the strip at once.

daft cat logo with latin text

Mobius Theory operates in a laboratory located in the hills of Albuquerque, New Mexico. The Mobius Theory company designs and sells various original products, hosts its own podcast and events, and publishes a self-titled magazine.

Copyright © 2022 Mobius Theory. All Rights Reserved. Mobius Theory™ and the daft cat logo are trademarks of Andy Torres & The Mobius Theory Co. of New Mexico. WEBSITE BY MOBIUS THEORY™ | Apparel + Designs to Rekindle Awe & Wonder.

illustrated logo of a daft cat on a white circle